Does coke zero have caffeine4/11/2023 ![]() ![]() ![]() Mango and Wild Cherry flavors also will be reformulated and arrive on shelves this spring, the company said. The reformulation of the Zero Sugar beverage line is just the beginning. In a statement, PepsiCo said consumer testing has shown the new Pepsi Zero Sugar beats the old formula, including in key metrics such as liking and purchase intent. Consumers in a comprehensive assessment study preferred the new Pepsi Zero Sugar, the company said, considering it more refreshing, tasty and having a real cola taste. “It is not as simple as pulling sugar out of the product, you must add ingredients one at a time, monitoring the flavor impact and fine tuning the amounts of ingredients until you get the perfect taste,” Damian Browne, vice president of R&D at PepsiCo Beverages North America, said in an email. The goal for PepsiCo and others is to create an offering that tastes as close to or the same as the original cola in order to give hesitant consumers a reason to make the switch. The global sugar-free carbonated drinks market size was valued at $125.3 billion in 2020 and is forecast to reach $243.5 billion by 2030, a compound annual growth rate of 7.3%, according to data from Allied Market Research. Sugar-free colas are one channel beverage makers are turning to for growth. While the cola wars of the 1980s might seem a distant memory, for PepsiCo and its archrival Coca-Cola the competition between the soda giants remains as vibrant as ever.īeverage makers are cognizant that consumers are cutting back on sugar, making it important for them to have a market-leading product that taps into this ever-growing demographic. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |